PartnerUp
Straight-talking, honest advice to improve your sponsorship
We help events, charities, brands, rights-holders, and talent to better value, pitch and
activate sponsorship - without the fluff.
We get it, partnerships can be hard.
PartnerUp was built on a simple idea: expert advice without the jargon.We've worked across music, sport, events, media, charities, culture, B2C & B2B brands and more.So, whether you're trying to value your sponsorship, revamp your
strategy, or can't get a response to your proposals - we've probably seen it.Not sure where to start?Most clients come to us with one of these problems...
ALL CLIENTS
"I just need someone to point me in the right
direction"
You need a conversation with an expert to set you on the right path.
CHARITIES · EVENTS · RIGHTS-HOLDERS
"My pitches and deals aren't converting"
You've got the deck, you're sending proposals, but you're not getting the deals.
CHARITIES · EVENTS · RIGHTS-HOLDERS
"I need to bring in more income"
You're a fundraising manager, partnership lead, or running an event or charity and need to increase income.
RIGHTS-HOLDERS · TALENT · EVENTS
"I think I'm under selling my sponsorship"
You're unable to state why it cost this amount, guessing, not seeing increases on renewals, or losing deals on price.
BRANDS
"We're not getting enough return from our investment"
You're committed to your partnerships but they're not delivering what you hoped.
We work with organisations of all sizes
"Working with PartnerUp was a great way to kickstart our sponsorship strategy: building momentum, bolstering expertise, and ensuring we went on to deliver results. I would highly recommend working with the team!"
Katherine Woods, Director of Fundraising, Action for Children
